We did a series of press ads for Ouma Rusks for the Afrikaans market. The idea was based on classic South African objects and experiences we all know and love, with a specific focus on growing up Afrikaans. The idea was to invoke a the same nostalgic warm and fuzzy feelings as an Ouma Rusk. The rusk you choose from the Ouma range says a lot about you and 'makes you who you are', just like your actutal Ouma does as well. Click on the close-ups to read the copy and see illustrations better.
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